The SEO Playbook

Who is The SEO Playbook for?

The SEO Playbook is a comprehensive online course targeted at marketers, SEO specialists, business owners, and anyone looking to optimize their website for search engines. It is designed for individuals with a wide range of experience, from beginners to experts. The course assumes some search engine optimization knowledge but has no specific prerequisites.

The SEO Playbook Overview

The main focus of The SEO Playbook is to provide a series of repeatable, step-by-step processes for scaling organic traffic and conversions across any website. The course covers various aspects of SEO, such as keyword research, technical content audits, and content optimization. It is structured through video lectures, hands-on exercises, and practical templates. The course is delivered online and offers over 14 hours of video content, over 100 video lectures, and 60+ templates and process documents. Students can learn at their own pace, with lifetime access to all course materials and future updates.

The SEO Playbook Content

The course covers essential SEO topics, such as technical content audits, keyword research and mapping, quick-win strategies, and content relaunch techniques. These topics help learners understand the foundations of SEO, improve their skills, and gain actionable insights for their websites and businesses.

Other Features and Benefits

Additional features of The SEO Playbook include a private Slack community for students, lifetime access to course updates, and a growing library of playbooks covering specific SEO processes. These features enhance the learning experience, promote networking, and provide lasting value to learners.

Course Instructors

Robbie Richards, the creator of The SEO Playbook, is an experienced marketing practitioner who runs his agency. He is well-suited to help learners achieve their SEO objectives due to his expertise and hands-on approach to teaching.

Cost and Requirements

The SEO Playbook pricing and enrollment requirements are available on the sales page. By joining the waitlist, interested students can receive updates about the course and secure their spot in the program.

The SEO Playbook Pros and Cons


  • Comprehensive course material with step-by-step instructions
  • Suitable for various experience levels
  • Lifetime access to course materials and future updates
  • Access to a private Slack community


  • Some background knowledge of SEO may be required for beginners

Final Thoughts

The SEO Playbook is an excellent choice for those looking to enhance their SEO knowledge and skills. It offers in-depth, actionable content that sets it apart from other SEO courses in the market. The ideal person for this course would be someone committed to learning and implementing the strategies taught in the program, resulting in improved website performance and business growth.